Communication Strategies for Senior Leadership

Why this Training Course?

Effective communication is fundamental in leadership. By the end of this "Communication Strategies for Senior Leadership" training course, you will gain the knowledge and skills to enhance your communication impact, whether delivering good or challenging news. Led by an established broadcaster and performer, this course provides practical techniques to improve your communication habits and organisational culture.

Highlights of this course

• Enhancing communication through presenting, styling, and body language

• Storytelling and advanced media writing and visuals

• Behavioral and communication theory for brands

• Personalised road mapping for leadership development

• Psychological insights and tests for better communication

This course will empower you to reshape your leadership communication style, improve brand communication, and foster ethical accountability.

Programme Objectives

By the end of this training course, participants will be able to:

• Confidently deliver both positive and challenging messages

• Break down long-term strategies into effective serial messaging

• Improve digital communication and writing skills

• Enhance face-to-face negotiation abilities

• Recognise communication limitations, both in yourself and others

Who Should Attend?

This training course is suitable for a broad range of professionals, including:

• Communication professionals

• PR experts and content creators

• Marketing decision-makers

• Support professionals seeking career advancement and improved interpersonal skills

Training Approach

This training course by Al-Majd Pathways Centre (APC) employs various adult learning techniques, including workshops, mind-mapping, presentations, discussions, acting, and creative thinking, to ensure comprehensive understanding, retention, and practical application of the content.

Course Content

Day One: What is Communication? Behavioural and Communication Theory for Brands

• Situational analysis

• Strategy and lessons from other leaders

• Emotional intelligence and personality tests

• Decision-making science

• Prioritisation techniques

• Pavlov and global cognitive patterns

Day Two: Creative Communication - Storytelling, Evolved Media Writing and Visuals

• Critical thinking strategies

• Thinking disruptively

• Identifying sources of noise and feedback loops

• Coping with self-criticism and external negativity

• Basic communication theories

• Seeking counsel and decision-making

Day Three: Branding

• Audience analysis and the Estates of Power

• Storytelling and research

• The Golden Fish theory

• Building and cultivating online communities

• Styling for effective communication

• Panoptism and the Ripple Effect

Day Four: Achieving Communication Success

• Effective presenting in various contexts

• Non-verbal communication through body language

• Labeling in a global context

• Geo-locational experiences in communication

• Identity spectrum exploration

• Styling for communication success

Day Five: The Personal Plan - Personalised Road-mapping

• Defining brand personality and legacy

• Understanding your audience and brand fans

• Differentiation, persuasion, enforcement, and reinforcement strategies

• Image, identity, and reputation alignment

• Crafting and presenting your personal communication plan

Language(s): English

Duration: One Week

Certificate of Completion: Upon successful completion of the program, participants will receive a Certificate of Completion from Al-Majd Pathways Centre (APC).